Plumbing · HVAC · Roofing · Electrical

SEO for contractors

When a homeowner needs a plumber, roofer or electrician, the job usually goes to one of the first companies they find. We help you be one of them, on Google Maps, in search results and in AI answers.

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Why contractors need a different approach

Most contractors don't have a storefront, and most of their work comes from a few cities. That changes what works.

Service areas

Your profile has to follow the rules

Google says a business that visits its customers should hide its address and set a service area. Adding keywords to your business name can get a profile suspended, and that can stop your calls overnight.

City pages

Real pages, not copies

Google's spam policies cover near-identical pages aimed at different cities. We build pages only where you have real jobs, photos and reviews to show.

Reviews

Recent reviews do the selling

In BrightLocal's 2026 survey, 74% of U.S. consumers looked for reviews from the last three months. We help you ask every customer, every time, within the FTC's rules.

AI answers

Homeowners now ask AI

The same survey found 45% of consumers use AI tools for local recommendations. Those tools need clear public facts about your services, service area and licensing.

Who it's for

This work suits plumbing, HVAC, roofing, electrical and general contracting companies that want more calls from their own area, without relying only on lead sellers. Our local SEO case study shows how a local service business reached #1 rankings and grew bookings 280%.

How it works

  1. Find who wins your calls

    We look at who appears for your main services in your cities, then review your Google Business Profile and your site.

  2. Fix the foundation

    We correct your profile, service area and listings, and build strong pages for the services you want more of.

  3. Build proof and track jobs

    We add city pages where you have real work to show, set up a review process, and report on your progress every month.

What's included

Google Business Profile and Maps

  • Google Business Profile set up and managed
  • Work to rank in the map results (the Local Pack)
  • Local search set up for people searching on their phones

Listings and reviews

  • Listings on local directories and citation sites
  • The same name, address and phone number everywhere
  • Review requests and replies to reviews

Local content and links

  • Local keyword targeting
  • Pages for each location or service area
  • Links from local organizations and media

Reporting

  • Monthly local search report

Price

Local SEO costs $398/mo on a 12-month term, or $598/mo month-to-month (USD).

Prices in Canadian dollars are on the pricing page. Competing across a whole region? Our SEO services add a dedicated writer and technical work.

Questions about SEO for contractors

How much does SEO cost for a contractor?

It depends on your market and how many cities you cover. Our Local SEO plan is priced on this page, and larger regional work is covered by our SEO plan.

How long does it take to get more calls?

There is no fixed timeline. As a planning rule, expect early movement in three to six months. Competitive metro areas can take longer.

Should I run Local Services Ads as well?

They can work well together. Local Services Ads can produce leads quickly, and you pay per lead. SEO takes longer but keeps working without a per-lead fee. Many contractors run both while their organic results grow.

How many city pages do I need?

Google sets no number. Start with the few cities where you do the most work and have real jobs, photos and reviews to show, then add others as you collect material for them.

Do you work with contractors in the United States?

Yes. We work remotely with businesses across the United States and Canada.

Want to know who is winning your calls?

Tell us your trade and the cities you serve, and we'll show you where to start.