Find your starting point
A dental clinic in one neighbourhood and an online retailer selling across North America need different plans. Pick the description closest to your business: each one shows what we focus on and which plan usually fits. Not sure? We'll tell you in a free consultation.
Local businesses
Your customers search "near me", check Google Maps and, more and more, ask an AI assistant for a recommendation. We make sure your business shows up in all three.
- ✓ Google Business Profile, reviews and local citations for the map results
- ✓ A page for each service and area you cover, with clear answers to common questions
- ✓ Consistent business details everywhere, so AI assistants describe and recommend you correctly
Professionals expanding to new markets
You've built a strong local reputation and want the same visibility in new markets, without losing ground at home.
- ✓ A landing page and Google Business Profile for each new location
- ✓ Regional authority through local media, associations and partners
- ✓ Reporting by location, so you can see which markets are paying off
Firms building national reach
National buyers compare options on Google, read AI Overviews and ask ChatGPT for a shortlist. Winning them takes authority, not just keywords.
- ✓ Technical SEO and content that rank for broad, competitive searches
- ✓ Direct answers that Google can quote in AI Overviews and featured snippets (AEO)
- ✓ Brand mentions on trusted sites, so ChatGPT, Perplexity and Gemini name you (GEO)
Industries We Serve
We work with businesses in Montreal, across Quebec and Ontario, and throughout Canada and the United States. These are the industries we know best.
Dental Clinics
Win "dentist near me" in Google Maps and be the clinic AI assistants suggest to new patients.
Medical Practices & Clinics
Help patients find your services, hours and specialties, with content that answers their questions.
Psychologists & Therapists
Be found, discreetly and clearly, by people looking for support in your area.
Massage Therapy & Wellness
Turn searches for "massage near me" and specific treatments into bookings.
Accounting & Financial Services
Capture tax-season and bookkeeping searches from individuals and businesses.
Law Firms & Legal Services
Reach people searching for representation, by practice area and city.
Immigration Consultants
Answer the questions applicants ask, and be the firm they find and trust.
Plumbing & Home Services
Show up first for urgent calls and service-area searches.
Construction & Contractors
Reach homeowners, developers and commercial project leads.
Daycares & Early Childhood
Help parents nearby discover your program and book a visit.
Schools & Education Centers
Attract students and parents researching programs in your area.
Restaurants & Pizzerias
Win local "where to eat" searches and drive orders and reservations.
Training & Fitness Centers
Bring in members searching for classes, trainers and gyms nearby.
Hair & Beauty Salons
Increase bookings from local searches and Google Maps.
E-commerce & Online Retail
Rank product and category pages and earn mentions in AI shopping answers.
Local vs. National SEO: Understanding the Strategy Differences
The fundamental difference between local and national SEO lies in who you're targeting and how you reach them. Understanding these differences is crucial for developing the right strategy for your business goals.
Local SEO Strategy
Target Audience: Customers within a specific geographic area (typically within 10-20 miles of your location)
Keyword Focus: Location-specific keywords like "accountant near me," "massage therapy [city]," "best schools in [location]"
Primary Tactics:
- ✓ Google Business Profile optimization and management
- ✓ Local citations in directories and business listings
- ✓ Location-specific landing pages and content
- ✓ Review generation and management
- ✓ Local link building from community organizations and local media
- ✓ Optimization for "near me" and voice search queries
Timeline: Local SEO typically shows results faster, often within 2-4 months, because local searches have less competition.
Best For: Businesses serving customers in a specific geographic area, service-based businesses, retail stores, restaurants, professional services with local clientele.
National SEO Strategy
Target Audience: Customers across the entire country or multiple regions, regardless of geographic location
Keyword Focus: Broad, industry-wide keywords like "accounting services," "business consulting," "online education"
Primary Tactics:
- ✓ Comprehensive, authoritative content creation
- ✓ Link building from national publications and authoritative websites
- ✓ Brand building and thought leadership
- ✓ Technical SEO optimization for large-scale websites
- ✓ Earning media mentions and press coverage
- ✓ Building domain authority and industry expertise
Timeline: National SEO takes longer to show results, typically 4-8 months, because competition is higher and building authority takes time.
Best For: E-commerce businesses, SaaS companies, national service providers, online businesses, companies looking to expand beyond local markets.
Important Note: Many businesses benefit from a hybrid approach that combines both local and national SEO strategies. For example, a law firm might use local SEO to attract clients in their primary markets while using national SEO to build brand authority and attract high-value cases from anywhere in the country. We'll help you determine the right mix of strategies for your specific situation.
Who We've Helped Succeed
We're proud of the results we've helped our clients achieve. Here are some examples of businesses we've helped grow through strategic SEO, AEO, and GEO optimization.
Luxury Spa & Spray Tan Business
Local Business - Beauty & Wellness
Mango Spraytan, a luxury spa and spray tan business, came to us looking to expand their customer base and increase bookings. Through comprehensive local SEO, AEO, and GEO optimization, we helped them achieve remarkable results.
What We Did: Optimized Google Business Profile, created location-specific content, built local citations, implemented review generation strategies, and optimized for "near me" searches. The business now dominates local search results for spray tan and spa services in their area.
E-commerce Retailer
National Business - E-commerce
A mid-size e-commerce retailer came to us struggling with low search visibility and declining organic traffic. Through comprehensive SEO optimization focusing on national reach, we transformed their digital presence.
What We Did: Technical SEO audit and optimization, comprehensive content strategy targeting broad keywords, link building from authoritative sites, and brand authority building. The retailer now ranks for high-value product keywords and attracts customers from across the country.
Medical Practice
Local Business - Healthcare
A family medical practice wanted to attract more patients and improve their online visibility. Through targeted local SEO and healthcare-specific optimization, we helped them become the top result for medical searches in their area.
What We Did: Optimized Google Business Profile with specialties and insurance information, created patient education content, built citations in healthcare directories, implemented HIPAA-compliant review strategies, and optimized for medical "near me" searches. The practice now consistently appears in the top 3 for local medical searches.
Free website redesign with a 12-month plan
Sign up for any optimization plan on a 12-month term and we'll rebuild your business website at no extra cost: fast, mobile-friendly and structured for search and AI. We review your current site first and confirm the scope in writing.
See the detailsFrequently Asked Questions
What types of businesses do you help?
We help local businesses (such as clinics, law and accounting firms, trades, schools and salons), professionals expanding to new cities or locations, and firms building national reach across Canada and the U.S. Each plan is built around your market, your competition and your goals.
Do you only work with businesses in Montreal?
No. We're based in the Montreal area and work with businesses across Quebec, the rest of Canada and the United States, in English and French.
Should I choose local SEO or national SEO?
Choose local SEO if most of your customers come from one city or region: it focuses on Google Maps, reviews and "near me" searches. Choose national SEO if you sell across the country: it focuses on content, authority and broad keywords. Many businesses need a mix, for example a law firm that wins local clients while building a national reputation. We'll recommend the right mix in a free consultation.
How long does it take to see results?
Local SEO usually shows results within 2 to 4 months, because local searches have less competition and Google Business Profile changes can work quickly. National SEO usually takes 4 to 8 months, because broad keywords are more competitive and authority takes time to build. Featured snippets and AI Overview placements can come sooner on pages that already rank.
Can you help businesses with multiple locations?
Yes. We give each location its own landing page, Google Business Profile, citations and review strategy, keep the brand consistent across all of them, and report on each location separately.
Can you help me expand from local to national reach?
Yes. We start from your local strength, add pages and authority for new regions, then move to national keywords in phases, so you grow into new markets without losing your local rankings.
Do local businesses need AEO and GEO too?
Yes. People increasingly ask Google's AI Overviews, ChatGPT and voice assistants which local business to choose. AEO puts your answers in front of them, and GEO makes sure AI assistants have accurate, trusted information about your business to recommend. Our free AI Search Snapshot shows where you stand today.
How do you measure success?
For local SEO we track map and local rankings, Google Business Profile views, calls, direction requests and reviews. For national SEO we track rankings, organic traffic, conversions and links. For AEO and GEO we track featured snippets, AI Overview appearances and how often AI assistants mention you.
Not sure where you fit?
Tell us about your business and we'll recommend the right plan. Or start with a free AI Search Snapshot to see what ChatGPT, Perplexity and Gemini say about you today.
Book a free consultation Get my free snapshot