Your pages are used as sources in AI-generated answers
Your business is recommended when buyers ask AI for a provider
AI describes your services, prices and locations accurately
Understanding GEO
Generative engines such as ChatGPT, Google Gemini and AI Mode, Perplexity, Claude and Microsoft Copilot don't return a list of links. They write an answer, drawing on what they have learned about your brand and on pages they retrieve in real time. GEO is how you earn a place in that answer.
Where SEO aims for a ranking and AEO aims to be the answer quoted from your page, GEO works at the level of your whole brand: what AI systems understand about you, which sources they trust when they describe you, and whether they recommend you over competitors.
Real Example: Someone asks ChatGPT, "Who are the best physiotherapists in Montreal for sports injuries?" A clinic with clear service pages, consistent business facts and mentions in trusted local and industry sources is far more likely to be named in the answer than one whose information is thin or inconsistent across the web.
How GEO Works
1. Entity Clarity
We make sure AI systems understand exactly who you are and what you do. This includes:
- ✓ Consistent business facts (name, services, locations, prices) across your site and profiles
- ✓ Organization and service structured data linked to your official profiles
- ✓ Clear, plain-language pages for each service you offer
- ✓ Access for AI crawlers: robots.txt, llms.txt and fast, crawlable pages
2. Trusted Mentions
AI assistants lean on third-party sources when deciding who to recommend. Our approach includes:
- ✓ Earned mentions in industry publications, lists and directories
- ✓ Review profiles on the platforms AI assistants cite most in your sector
- ✓ Up-to-date profiles on Bing, Apple and industry platforms
- ✓ Media coverage that gets your expertise quoted by others
3. Citable Content
We create content that AI systems can quote and attribute to you. This includes:
- ✓ Direct, well-structured answers to the questions your buyers ask AI
- ✓ Original data, pricing and comparisons others can't provide
- ✓ Expert authorship with credentials and publication dates
- ✓ Regular updates so the answers AI gives about you stay current
Where GEO Gets You Seen
ChatGPT & Copilot
ChatGPT search and Microsoft Copilot draw on live web results. GEO makes your pages easy to find, crawl and cite.
Perplexity
Every Perplexity answer lists its sources. GEO aims to make your pages one of them.
Google AI Overviews & Gemini
Google's AI answers summarize the web above the regular results. GEO and AEO together help you appear in them.
What GEO does for your business
Reach Buyers Before They Search
More buyers now start their research by asking an AI assistant. If you aren't in the answer, you aren't on the shortlist.
Win the Recommendation
AI answers name a handful of providers, not ten pages of links. Being one of them is worth far more than a lower ranking.
Control Your Story
GEO finds and corrects outdated or wrong information that AI repeats about your services, prices or locations.
Compounding Authority
Mentions, reviews and citable content also strengthen your SEO and AEO, so the investment pays off across every channel.
Our GEO Process
Week 1-2: AI Visibility Audit
We ask ChatGPT, Perplexity, Gemini, Claude and Copilot the questions your buyers ask, record where you appear and which sources they cite, and fix crawler access and business facts.
Week 3-6: Entity & Content Foundation
Structured data, service pages and answer-ready content, plus a plan for the third-party sources that matter most in your industry.
Month 2+: Mentions & Measurement
Ongoing media outreach, review growth and content updates, with a monthly report on how often AI assistants mention and cite you.
Frequently Asked Questions
What is GEO (Generative Engine Optimization)?
GEO is the practice of making your business visible in answers written by generative AI assistants such as ChatGPT, Perplexity, Google Gemini and AI Overviews, Claude and Microsoft Copilot. It focuses on getting your brand cited as a source and recommended by name, with accurate information about your services, prices and locations.
How is GEO different from SEO and AEO?
SEO helps you rank in search results. AEO (Answer Engine Optimization) structures your pages so search engines and assistants can lift a direct answer from them. GEO works on your brand as a whole: what AI systems understand about you, which third-party sources mention you, and whether assistants recommend you. The three work best together.
Which AI platforms does GEO cover?
We track and optimize for ChatGPT (including ChatGPT search), Perplexity, Google Gemini and AI Overviews, Claude and Microsoft Copilot. ChatGPT search and Copilot draw on live web results, so being indexed and easy to cite matters as much as brand authority.
How do you measure GEO results?
We run a fixed set of questions your buyers ask, on each AI platform, every month. We record whether you are mentioned, whether your pages are cited as sources, how you are described, and how you compare with competitors, and we report the trend over time.
How long does GEO take to show results?
Fixes to crawler access, structured data and business facts can show up within weeks for assistants that search the web live. Building third-party mentions and authority takes longer, typically several months, and AI models that rely on training data update less often.
Does GEO replace SEO?
No. AI assistants that search the web still rely on pages that are crawlable, fast and well ranked, so strong SEO supports GEO. GEO adds the brand-level work, like entity clarity, trusted mentions and citable content, that determines whether an assistant recommends you.
Is GEO the same as local SEO?
No. Local SEO helps you appear in Google Maps, the Local Pack and "near me" searches through your Google Business Profile, citations and reviews. GEO is about AI assistants citing and recommending you. Consistent business information and good reviews help with both.
Want AI assistants to recommend you?
GEO is part of our AI Search plan, together with AEO. Start with a free snapshot of what ChatGPT, Perplexity and Gemini say about you today.