AEO
Answers in Google
Google's AI Overviews, featured snippets, People Also Ask and voice assistants quote one page directly. Answer Engine Optimization structures your pages so the quoted answer is yours.
What is AEO? →AI Search · AEO + GEO
AI Search optimization
When someone asks Google, ChatGPT or Perplexity a question, AI writes one answer. AI Search is our plan for making your business part of it.
Last updated
Two kinds of AI answers
AI Search covers both, because buyers use both.
GEO
Recommendations from AI assistants
ChatGPT, Perplexity, Gemini and Claude answer from what they've read about you across the web. Generative Engine Optimization makes sure they find accurate, trusted information that leads them to recommend you.
What is GEO? →Why one plan
The same work feeds both. Clear answers on your pages help Google quote you and help AI assistants understand what you do. Mentions on trusted sites help AI assistants recommend you and give Google more reason to trust your pages.
Running them as one plan means one strategy, one monthly report and no duplicated work.
How it works
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Find the questions
We list the questions your buyers ask Google and AI assistants, and check where your business appears today.
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Fix your pages and facts
We restructure key pages around clear answers, add structured data, and make your business details the same everywhere.
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Earn mentions and track them
We work on mentions in trusted publications and review sites, and report each month on where you appear.
What's included
Answers Google can quote (AEO)
- Key pages restructured around the questions your buyers ask
- Short, direct answers written for AI Overviews, featured snippets and People Also Ask
- Content written for conversational and voice searches
- Answers kept current as your services and prices change
Structured data and voice (AEO)
- FAQ, how-to and business structured data
- Voice search optimization
AI assistant tracking (GEO)
- A set of buyer questions tailored to your services and market
- Monthly checks of how ChatGPT, Perplexity, Gemini, Claude and Copilot answer them
- Your share of mentions and citations compared with competitors
- Quarterly report on how AI assistants describe your business
Business facts (GEO)
- Structured data that connects your site, your profiles and your services
- The same business details on your site, profiles and directories
- Wikidata and Google knowledge panel review, where eligible
- Corrections when AI assistants get your business wrong
Mentions and access (GEO)
- Mentions in trusted industry and local publications
- A review plan for the sites AI assistants rely on in your sector
- Pages worth citing: original data, clear pricing and comparisons
- AI crawlers allowed in: robots.txt, llms.txt, Bing and IndexNow
Reporting
- Monthly report on where you appear in answers and AI assistants
- Plan for the month ahead, based on what the report shows
Price
AI Search costs $1,998/mo on a 12-month term, or $2,398/mo month-to-month (USD).
Prices in Canadian dollars are on the pricing page. On a 12-month term, we also rebuild your business website at no extra cost, with the scope confirmed after a review of your site.
Questions about AI Search
What is AI search optimization?
It's the work of getting your business into answers written by AI: Google's AI Overviews and featured snippets, and assistants like ChatGPT, Perplexity, Gemini and Claude. Our AI Search plan combines AEO, for answers in Google, and GEO, for recommendations from AI assistants.
What's the difference between AEO and GEO?
AEO structures your own pages so Google and voice assistants can quote an answer from them. GEO builds your business's presence across the web, through consistent business details, mentions on trusted sites and pages worth citing, so AI assistants trust and recommend you.
Do I still need SEO?
Yes. Google's AI features quote pages that already rank, and AI assistants often search the web before they answer. SEO keeps your pages ranking; AI Search makes them the answer. Complete Search combines the two for less than buying them separately.
How long does it take to see results?
Pages that already rank can start appearing in featured snippets and AI Overviews within a few weeks of being restructured. Mentions in AI assistants usually take a few months, because they depend on what's published about you across the web.
How do you measure results?
Each month we ask ChatGPT, Perplexity, Gemini, Claude and Copilot a fixed set of buyer questions and record whether they mention you. We also track where Google shows your pages in AI Overviews, featured snippets and People Also Ask. The report shows your share of mentions compared with competitors.
Can I see where I stand first?
Yes. The free AI Search Snapshot asks ChatGPT, Perplexity and Gemini 10 questions your buyers ask and tells you whether you're mentioned, which sources they cite and what to fix first.
Want to know what AI says about you?
Start with a free AI Search Snapshot, or talk to us about the plan.